Beaver, (Castor canadensis), hauling willow back to his lodge for the winter, Wrangell-St. Elias National Park and Preserve, Alaska.

Hey Folks,

You undoubtedly heard the news; today’s bling is Social Networking. You need to be on Facebook and you need to Tweet (loud and often). You need people to Digg your Flickrworld, you need to be Linked In, Hooked Up and Decked Out. You need to do this because you can’t afford not to, because everyone else is doing it, and because if you want to get ahead in life, to succeed, you need to do what everyone else is doing. Right?

It’s true, so I jumped right in. In the last few months I’ve opened the pages of Facebook and Tweeted my first Tweet, and just this week started a Flickr photo account. Additionally, my guiding business, Expeditions Alaska, is now Linked In. Social networking, I’ve been instructed, is the key to my future success and now, after wrapping up a summer of hiking and backpacking in the mountains, I’m giving it a shot.

It’s an interesting and somewhat challenging process. You don’t need me to write about the ways in which successful folks engage this ‘social networking’, as this has been covered elsewhere far more effectively than I might manage. The topic here is the pervasive, engulfing nature of such sites as Twitter and Facebook, etc. According to their stats page Facebook has more than 300 million active users (irony of the term ‘users’ duly noted).